Fundraising is the process of soliciting or gathering money or other incentives and gifts in kind by the party requesting for it. These parties usually include individuals, businesses, charitable foundations, and governmental agencies that request donations and assistance from other organizations to be able to carry out a project for a cause. Although fundraising is commonly known as the collaborative effort in gathering funds for and by not-for-profit organizations, it is also referred to as an identification or solicitation of investors in the form of capital for most for-profit businesses.
Boiled to its essentials, there are two special types of fundraising. These two types are categorized outside the scope of ongoing or episodic methods from a wide range of sources. The first is the Capital Campaign-that is a multi-year fundraising campaign underlying a particular goal like funding a new building, raising funds for a particular operation or project and by means of increasing a particular asset. The second is the Planned Giving, which most non-profits now enjoy. This type allows a donor to give a gift at the time of his or her death or suddenly endow a large present or donation while receiving income during the donor's life.
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